![]() “Our findings, analysing 4126 films, show that LGBT-inclusive movies earned a staggering 29% more revenue at the box office than movies with no LGBT content. LGBT-inclusive movies are those that include LGBT characters or plots, but do not make them the main focus or theme of the movie,” says Yimin Cheng, a senior lecturer at the Monash Business School. “In analysing the films, we classified all movies into three categories – non-LGBT movies, LGBT-inclusive movies, and LGBT-themed movies. New research by Monash University, published in the Journal of Business Ethics, has found that movies with LGBT-inclusive representation significantly outperform those with no LGBT representation when it comes to box-office revenue. While the early days of LGBT representation in films mostly amounted to a stolen kiss, a knowing glance or forbidden love, today LGBT people are written into mainstream Hollywood storylines, and it’s not only fostering long-overdue social inclusion, but it’s also paying dividends at the box-office. It wasn’t the amazing technological breakthrough of a movie with live-recorded sound that stunned audiences, but the “unconventional” scene of two men dancing together. In 1894, the The Dickson Experimental Sound Film made waves when it hit the big screen.
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